A site, even with an attractive design and a good presentation, must be sustained by a well organized promoting campaign. The best promotion to be made is offline (business cards, folders, booklets, flyers etc.) as well as online (signing up to search engines, banners and sponsored links etc.).
For the online promoting of a site, our company offers the following services:
An analysis of the site and of the online promoting strategy concept
The first step towards an efficient promotion for a site is its analysis. According to the available budget and to the results of the site analysis, our team will draw up a working plan.
Establishing and optimization for the key words/phrases on each page
After the site analysis, some key words will be established for each web page, so that all the site pages are to be indexed by the search engines. The key words to be chosen will be according to the field of activity for the companies and also to the content of each page of the site.
Establishing and optimization of the title and of the description for each page
Just like in the case of the key words, the page title, as well as its description are crucial for getting satisfactory results according to the search engines. Each page will have its own title and a relevant description.
Examination / re-writing the content of each page
Where it is proven to be necessary the content of the pages will be re-written in order for it to fully become according to the key words and to be easily indexed by the search engines. The arranging and/or the editing of each page’s content will be taken into consideration for an easier reading and for the efficiency of the message to be delivered.
The optimization of the graphical elements
Graphical elements contained by the web pages will be processed, if necessary, without damaging their quality; this procedure takes place for the reduction of the loading time of the web pages.
Manual registration of the site to the most popular search engines
Lots of companies promise to their potential clients the registration to more than 100 search engines, but the three most competitive search engines: Google, Yahoo and MSN hold together a market quota, internationally, of almost 90%. Therefore, we shall optimize the site pages, mostly for the three search engines, but we shall not stop to these.
Manual registration to web directories / portals
According to the plan, we shall register the site to general web directories, and also to the directories specified to the domain of activities of the company. Taking into consideration the languages the site is actualized, the registrations are to be made to Romanian and/or foreign directories.
Composing and/or sending newsletters to the company clients
We draw up and compose periodical newsletters, informational ones, according to the company’s promotions and/or new offers for the subscribed clients.
Google Adwords Campaigns (Google sponsored links)
This online promotion brings short term visitors and requires certain costs. According to the approved budget, we’ll choose together the key words which will be promoted through sponsored links.
Developing advertising banners
Our company can develop any format of advertising banners for the online advertising campaigns, and after the drawing up of the banners we shall establish together the sites these should be posted to.
Monitoring of the site promotion results
During the campaign, we shall pursue the effects of the promoting methods, in order to be sure that we shall reach the targeted results.
Drawing up a detailed report of the promoting campaign
At the end of the online promoting campaign, you will receive a written report of our team’s activity, which will contain all the performed activities and their results.
The online promoting campaign will be personalized for each client, according to their targets and the available budget. For further details you can contact us by e-mail: marketing@webmediadesign.eu. One of our representatives will answer to your requests in 24 hours tops, in order to establish all the necessary details.
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